FARMERS INSURANCE GROUP
Farmers Insurance Group is a subsidiary of Zurich Financial Services. It's the 3rd largest US carrier of personal lines insurance (auto, home, life & commercial), with annual premiums exceeding $12 Billion.
As Corporate Vice President eBusiness & Strategic Alliances
-
Developed/ directed corporate digital strategy, incl. new ventures/ alliances, Budgets & Profit & Loss.
-
Directed Customer Strategic Planning with cross-functional teams in all 9 divisions.
-
Spearheaded corporate ventures & alliances (evaluated 200+ companies). Resulted in 35 alliances and $400+ million incremental revenues, including thru alliances with Blue Cross & Bank of America.
-
Directed Online & Offline Advertising (TV, Print, Radio, Direct Mail, PR, SEO, SEM) and Internal Communications.
-
Directed launch of www.Farmers.com (award winning Company’s flagship B2C site).
-
Filed patent for “Operation Restore” a unique $200+ million CRM project, delivering hassle-free claims service to customers.
-
Acquired FARMERS.COM & 1-800-FARMERS, integrating it into CRM and call-center operations
