Largest soft-drinks franchisor in India -75 bottlers & 60+% market share, now part of COCA-COLA

• Developed and implemented innovative multi-lingual, advertising, promotion, creative/media strategies for soft-drink brands- ThumsUp, Limca, Gold Spot, Do-It and Bisleri Club Soda.

• Launched 1st Diet‑Cola “Do-It” in India in top-8 metro cities. Captured 8% market share in 4 months.

• Repositioned “Gold Spot” brand, boosted sales 30%, in tie-up with Walt Disney’s “Jungle Book”.