Defined "USP" by conducting "Segmenting, Targeting & Positioning" Audit. 

Researched & Interviewed 200+ customers, some provided testimonials for  TV Ads

Created & launched TV ads for pre-paid debit cards to “unbanked” customers.

Combined online & offline initiatives to improve sign-ups by 30% in 3 months

Partnered with debt-reduction NGO to help customers restore credit & FICO scores