V       Built from start-up to $60 million sales in 3 countries  at 20+% profit - within 3 years!

• Pioneered retail super-optical chain launches in Australia, UK, Belgium, building 50 stores, $60 million sales in 3 years - making all stores profitable within 18 months!

• Directed integrated marketing campaigns (TV, print, radio, and direct mail), creative & media strategies.

• Developed worldwide strategic business expansion plan. 

• Advertising budgets exceeded $9 Million.