This website showcases some of Datta Nadkarni's highly successful multi-media marketing strategies & campaigns.
Datta has directed marketing for global brands like - FARMERS INSURANCE, PHILIPS ELECTRONICS, VISION-EXPRESS, LENSCRAFTERS, COCA-COLA, COLGATE-PALMOLIVE, PARTYPOKER.COM & MASTERCARD in USA, Canada, India, Australia, UK, and Belgium.
Datta's role as Marketing Strategist can be seen in the results achieved:-
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Directed 12 new product launches in 6 countries (USA, Canada, Australia, UK, Belgium & India)
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Supervised 14 Advertising Agencies in 6 countries
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Directed 64 Television Ads, 22 radio ads, 300+ print, email and direct mail ads, and four 1 hour DRTV (infomercials)
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Created the strategy and launch of B2B and B2C websites, Employee portals, Agency dashboards and ecommerce sites.
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Directed online search engine marketing (SEO, SEM), Social Media (on Facebook, Twitter and Linkedin)
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Supervised 64 member multi-cultural & cross-functional teams
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Directed corporate strategy, ventures and alliances; Evaluated 212 diverse companies, resulting in 35 alliances
MBA (University of Cincinnati). MS (Northwestern University). MMS (University of Bombay)
A Few Case Studies :
Farmers Insurance
"Gets You Back Where You Belong" Campaign. Created campaign to tout the "restoration network" of service providers to deliver seamless claims processing.
Filed "business process patent". Aquired 1-800-FARMERS toll free number and Farmers.com URL.
Developed the whole digital strategy for Farmers, in conjunction with parent Zurich Financial Services.