This website showcases some of Datta Nadkarni's highly successful multi-media marketing strategies & campaigns.
Datta has directed marketing for global brands like - FARMERS INSURANCE, PHILIPS ELECTRONICS, VISION-EXPRESS, LENSCRAFTERS, COCA-COLA, COLGATE-PALMOLIVE, PARTYPOKER.COM & MASTERCARD in USA, Canada, India, Australia, UK, and Belgium.
Datta's role as Marketing Strategist can be seen in the results achieved:-
Directed 12 new product launches in 6 countries (USA, Canada, Australia, UK, Belgium & India)
Supervised 14 Advertising Agencies in 6 countries
Directed 64 Television Ads, 22 radio ads, 300+ print, email and direct mail ads, and four 1 hour DRTV (infomercials)
Created the strategy and launch of B2B and B2C websites, Employee portals, Agency dashboards and ecommerce sites.
Directed online search engine marketing (SEO, SEM), Social Media (on Facebook, Twitter and Linkedin)
Supervised 64 member multi-cultural & cross-functional teams
Directed corporate strategy, ventures and alliances; Evaluated 212 diverse companies, resulting in 35 alliances
MBA (University of Cincinnati). MS (Northwestern University). MMS (University of Bombay)
A Few Case Studies :
"Gets You Back Where You Belong" Campaign. Created campaign to tout the "restoration network" of service providers to deliver seamless claims processing.
Filed "business process patent". Aquired 1-800-FARMERS toll free number and Farmers.com URL.
Developed the whole digital strategy for Farmers, in conjunction with parent Zurich Financial Services.