VISION EXPRESS (Australia, UK & Belgium)
As Director of International Marketing launched "One Hour Eyeglasses" retail chain startups in Australia, UK and Belgium.
Built sales from zero to $60 million in 3 countries at 20+% profit - within 3 years!
Pioneered retail super-optical chain launches in Australia, UK, Belgium, building 50 stores, $60 million sales in 3 years - making all stores profitable within 18 months!
Directed integrated marketing campaigns (TV, print, radio, and direct mail), creative & media strategies.Developed worldwide strategic business expansion plan.
Advertising budgets exceeded $9 Million.