top of page
PHILIPS CONSUMER ELECTRONICS
Philips is a $30+ Billion global consumer electronics company headquartered in Amsterdam.
As Director of Business Development (Internet Division)
-
Directed the entire "direct to consumer" E-commerce Strategy for the WebTV & TiVo Division
-
Developed strategic partnerships, conducted deal negotiations, set up backend fulfillment operations and on-line cross-marketing with internet Cos - BuyNow.com, eBay, Amazon.com, Yahoo!, AOL, Grolier, ThirdAge.com etc.
-
Directed four 1 hr. DRTV and Direct Mail to achieve 2 million subscribers in 2 years.
![](https://static.wixstatic.com/media/411705_6d2c174771bb43ceb44c811b95c6da79.png/v1/fill/w_941,h_711,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/411705_6d2c174771bb43ceb44c811b95c6da79.png)
Marketing Strategist, Retail Branding Consultant
bottom of page