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PHILIPS CONSUMER ELECTRONICS
Philips is a $30+ Billion global consumer electronics company headquartered in Amsterdam.
As Director of Business Development (Internet Division)
Directed the entire "direct to consumer" E-commerce Strategy for the WebTV & TiVo Division
Developed strategic partnerships, conducted deal negotiations, set up backend fulfillment operations and on-line cross-marketing with internet Cos - BuyNow.com, eBay, Amazon.com, Yahoo!, AOL, Grolier, ThirdAge.com etc.
Directed four 1 hr. DRTV and Direct Mail to achieve 2 million subscribers in 2 years.
Marketing Strategist, Retail Branding Consultant
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