PHILIPS CONSUMER ELECTRONICS 

Philips is a $30+ Billion global consumer electronics company headquartered in Amsterdam.

 

As Director of Business Development (Internet Division)

  • Directed the entire "direct to consumer" E-commerce Strategy for the WebTV & TiVo Division

  • Developed strategic partnerships, conducted deal negotiations, set up backend fulfillment operations and on-line cross-marketing with internet Cos - BuyNow.com, eBay, Amazon.com, Yahoo!, AOL, Grolier, ThirdAge.com etc.

  •  Directed four 1 hr. DRTV and Direct Mail  to achieve 2 million subscribers in 2 years.

Marketing Strategist, Retail Branding Consultant