Largest US super-optical chain, achieved sales of $1.2 Billion. (now part of Luxottica Group $7 Billion Sales).

• Directed marketing -including budgets, forecasting, direct mail, print, Radio, TV Ads.

• Directed innovative new advertising campaigns like

  • "Featherwates”

  • “Win/Win -Glasses in an hour or free" 

  • “One Hour Eyewear Provider" to boost sales 36% in key markets.

• Developed Analytics to quantify companywide advertising & promotions

• Improving print redemption rates 43% and savings of $4 million.

• Total Company's advertising budgets exceeded $60 Million.