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LENSCRAFTERS / LUXOTTICA
Largest US super-optical chain, achieved sales of $1.2 Billion. (now part of Luxottica Group $7 Billion Sales).
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Directed marketing -including budgets, forecasting, direct mail, print, Radio, TV Ads.
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Directed innovative new advertising campaigns like
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"Featherwates”
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“Win/Win -Glasses in an hour or free"
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“One Hour Eyewear Provider" to boost sales 36% in key markets.
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Developed Analytics to quantify companywide advertising & promotions
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Improving print redemption rates 43% and savings of $4 million.
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Total Company's advertising budgets exceeded $60 Million.
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Marketing Strategist, Retail Branding Consultant
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