LENSCRAFTERS  /  LUXOTTICA

Largest US super-optical chain, achieved sales of $1.2 Billion. (now part of Luxottica Group $7 Billion Sales).

  • Directed marketing -including budgets, forecasting, direct mail, print, Radio, TV Ads.

  • Directed innovative new advertising campaigns like

    • "Featherwates”

    • “Win/Win -Glasses in an hour or free" 

    • “One Hour Eyewear Provider" to boost sales 36% in key markets.

  • Developed Analytics to quantify companywide advertising & promotions

  • Improving print redemption rates 43% and savings of $4 million.

  • Total Company's advertising budgets exceeded $60 Million.

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Marketing Strategist, Retail Branding Consultant