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Farmers Insurance Group is a subsidiary of Zurich Financial Services. It's the 3rd largest US carrier of personal lines insurance (auto, home, life & commercial), with annual premiums exceeding $12 Billion.


As Corporate Vice President eBusiness & Strategic Alliances

  • Developed/ directed corporate digital strategy, with full Budget, and Profit & Loss responsibility.

  • Directed Customer Strategic Planning with cross-functional teams in all 9 divisions.

  • Spearheaded corporate ventures & alliances (evaluated 200+ companies). Resulted in 35 alliances and $400+ million incremental revenues, including the alliances with Blue Cross & Bank of America.

  • Directed Online & Offline Advertising (TV, Print, Radio, Direct Mail, PR, SEO, SEM) and Internal Communications. 

  • Directed launch of Intranet (for 15,000 employees), the Extranet (for 19,000 Agents) and (award winning Company’s B2C site).

  • Filed patent for “Operation Restore” a unique $200+ million CRM project, delivering hassle-free claims service to customers.

  • Acquired FARMERS.COM & 1-800-FARMERS, integrating them with CRM and call-center operations

Marketing Strategist, Retail Branding Consultant

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