Largest soft-drinks franchisor in India, with 75+ bottlers, 60+% market share, part of COCA-COLA India

  • Developed and implemented innovative multi-lingual (18 languages), advertising/creative/media strategies.  

  • Soft-drink Brands -  ThumsUp, Limca, Gold Spot, Do-It and Bisleri Club Soda.

  • Launched 1st Diet‑Cola “Do-It” in India in top-8 metro cities. Captured 8% market share in 4 months.

  • Repositioned “Gold Spot” brand to kids, boosted sales 30% by licensing Walt Disney’s “Jungle Book” to promote the brand

  • Pioneered celebrity endorsements from sports (cricket) and bollywood for launch of "ThumsUp" 

Marketing Strategist, Retail Branding Consultant


T: 408-621-1383



  • facebook
  • w-tbird
  • w-googleplus

Follow me


© 2013 by Datta Nadkarni. All rights reserved. All Logos & Advertisements  shown on this site belong to their respective owners. No claims are made on them. They are shown here for illustrative purpose only.

This site was designed with the
website builder. Create your website today.
Start Now