Largest soft-drinks franchisor in India, with 75+ bottlers, 60+% market share, part of COCA-COLA India

• Developed and implemented innovative multi-lingual (18 languages), advertising/creative/media strategies.  

• Soft-drink Brands -  ThumsUp, Limca, Gold Spot, Do-It and Bisleri Club Soda.

• Launched 1st Diet‑Cola “Do-It” in India in top-8 metro cities. Captured 8% market share in 4 months.

• Repositioned “Gold Spot” brand to kids, boosted sales 30% by licensing Walt Disney’s “Jungle Book” to promote the brand

• Pioneered celebrity endorsements from sports (cricket) and bollywood for launch of "ThumsUp"