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COCA-COLA / PARLE (India)
Largest soft-drinks franchisor in India, with 75+ bottlers, 60+% market share, part of COCA-COLA India
Developed and implemented innovative multi-lingual (18 languages), advertising/creative/media strategies.
Soft-drink Brands - ThumsUp, Limca, Gold Spot, Do-It and Bisleri Club Soda.
Launched 1st Diet‑Cola “Do-It” in India in top-8 metro cities. Captured 8% market share in 4 months.
Repositioned “Gold Spot” brand to kids, boosted sales 30% by licensing Walt Disney’s “Jungle Book” to promote the brand
Pioneered celebrity endorsements from sports (cricket) and bollywood for launch of "ThumsUp"
Marketing Strategist, Retail Branding Consultant
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