Researched & Interviewed 200+ customers

Defined a clear "USP" (unique Selling Proposition) for the "Unbanked" Customer

• Conducted "Segmenting, Targeting & Positioning" Audit. 

• Wrote/Created Creative Strategy with select customer testimonials for TV Ads

Wrote the TV Ad scripts

Created & launched TV ads for pre-paid debit cards to “unbanked” customers.

Combined online & offline initiatives to improve sign-ups by 30% in 3 months

Partnered with debt-reduction NGO to put our "unbanked" customers on the path to restore their FICO Credit scores