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  • Researched & Interviewed 200+ customers

  • Defined a clear "USP" (unique Selling Proposition) for the "Unbanked" Customer

    • Conducted "Segmenting, Targeting & Positioning" Audit. 

    • Wrote/Created Creative Strategy with select customer testimonials for TV Ads

  • Wrote the TV Ad scripts

  • Created & launched TV ads for pre-paid debit cards to “unbanked” customers.

  • Combined online & offline initiatives to improve sign-ups by 30% in 3 months

  • Partnered with debt-reduction NGO to put our "unbanked" customers on the path to restore their FICO Credit scores

Marketing Strategist, Retail Branding Consultant

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